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HOME > NOTICIAS > WBI BRASIL CONQUISTA NOVA CERTIFICAÇÃO DO GOOGLE

Em Links Patrocinados

WBI Brasil conquista nova certificação do Google

Fonte: Segs

Status de empresa parceira é concedido a agências digitais que estão de acordo com as novas exigências do Google para o gerenciamento de campanhas de links patrocinados.

A WBI Brasil (www.wbibrasil.com.br), agência especializada em marketing digital com sede em Porto Alegre, acaba de conquistar a nova certificação do Google que a credencia como empresa parceira para a criação e acompanhamento de campanhas de links patrocinados no Adwords.

Os requisitos para a obtenção do novo certificado foram anunciados no final de abril, em comunicado oficial veiculado no blog do Google. Dessa forma, todas as empresas e profissionais devem atualizar suas certificações, em substituição ao antigo selo, o Google Advertinsing Professional.

A obtenção da certificação de empresa parceira tem maior rigor e exige das agências que administram campanhas na web que tenham em seu quadro de colaboradores um profissional aprovado em pelos menos dois exames: um, obrigatório, de conhecimentos fundamentais do AdWords; e outro avançado, dentre duas provas: "Exame em marketing de pesquisa" e "Exame em relatório e análise".

De acordo com o Diretor de Mídia da WBI Brasil, Junior Kendzerski, as novas exigências do Google asseguram às empresas que pretendem investir em publicidade online uma garantia a mais no momento da contratação, visto que a certificação comprova a experiência e a aptidão dos profissionais na administração desse tipo de campanha.

“Poucas empresas no Brasil possuem a certificação até o momento. É um grande diferencial competitivo. Para se tornar uma empresa parceira, são aplicadas provas de conhecimento em que os profissionais devem atingir um percentual de 85% de respostas corretas, qualificando-os a gerirem campanhas de links patrocinados no Google e na rede de parceiros de forma segura”, ressalta Kendzerski.

Atualmente, a WBI Brasil presta serviços de Search Engine Marketing a 60 empresas dos segmentos de perfumaria, artigos de decoração, ótica, locação de equipamentos, artigos de informática, calçados esportivos, entre outros ramos de atuação em diversos estados do país.

Link da notícia: http://www.segs.com.br/index.php?option=com_content&view=article&id=12738:wbi-brasil-conquista-nova-certificacao-do-google&catid=48:cat-info-ti&Itemid=329

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