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HOME > NOTICIAS > PARCERIA ENTRE MICROSOFT E YAHOO REDUZ COMPETIÇÃO EM BUSCAS, AFIRMA GOOGLE

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Parceria entre Microsoft e Yahoo reduz competição em buscas, afirma Google

Fonte: Época Negócios

A parceria na área de buscas e publicidade online anunciada entre Microsoft e Yahoo na quarta-feira (29/7) pode ser negativa para os consumidores e para a concorrência.

A afirmação é de Marissa Mayer, vice-presidente de buscas do Google. Em uma entrevista durante a conferência AlwaysOn Stanford Summit, em Palo Alto, na Califórnia, Marissa disse que o mercado de buscas vai se reduzir de três grandes empresas para duas, já que as pessoas vão usar o buscador Bing, da Microsoft, no lugar da ferramenta do Yahoo, o que pode reduzir a inovação no setor. “Todo mundo é mais rápido em uma corrida onde há mais pessoas", acredita.

Marissa contou que há diversos grupos no Google avaliando a proposta de aliança das concorrentes, que deve ser concretizada a partir de 2010.

Os efeitos do acordo entre Microsoft e Yahoo estão na pauta de diversos analistas do setor. Para alguns, a aliança vai aumentar a competição no mercado de publicidade online, criando um concorrente mais viável para o Google. Hoje, a empresa de Sergei Brin conta com 65% do mercado de buscas nos Estados Unidos, de acordo com o instituto de pesquisa comScore, de junho.

As novas aliadas defendem o mesmo argumento. "O que realmente importa neste acordo é a escala" disse Carol Bartz, principal executiva do Yahoo em uma conferência para explicar o acordo, ao lado de Steve Ballmer, líder da Microsoft, na quarta-feira, nos Estados Unidos. "É uma ótima notícia para todos os nossos clientes e realmente vai permitir que criemos inovações em buscas, além de oferecer uma verdadeira opção ao consumidor."

Link da notícia: http://epocanegocios.globo.com/Revista/Common/0,,EMI85291-16355,00-PARCERIA+ENTRE+MICROSOFT+E+YAHOO+REDUZ+COMPETICAO+EM+BUSCAS+AFIRMA+GOOGLE.html

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