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HOME > NOTICIAS > II WEB MASTERS PARANÁ: TRÊS NOITES DE MUITO CONTEÚDO E DISCUSSÕES SOBRE O MERCADO

Em Marketing Online e Mercado SEM

II Web Masters Paraná: três noites de muito conteúdo e discussões sobre o mercado

Fonte: Redação

O sucesso do II Web Masters Paraná mostrou como o mercado precisa de iniciativas desse porte. O evento ocorreu de 27 a 29 de agosto em Curitiba, no Paraná. Os temas debatidos foram Criação e Comunicação On-line, Planejamento de Mídia em Campanhas Online e Tendências, Novos Hábitos e Comportamento.

O primeiro dia teve como enfoque a Criação e a Comunicação On-Line. A presença da sócia e diretora da Hello, Suzana Apelbaum, deu início ao ciclo de palestras. Ela abordou algumas verdades e mentiras sobre a Internet, tendências e como este meio causa uma mudança cultural na sociedade.

- A Internet é todas as mídias numa só - afirmou, comentando sobre todas as possibilidades da Internet como meio de relevância e envolvimento para o consumidor final.

A segunda palestra do dia foi ministrada pelo diretor geral da Mídia Digital, Guilherme Gomide, que falou sobre como aumentar as vendas e a eficiência de campanhas na web. Ele mostrou como otimizar as campanhas, quais são os resultados e quais são as vantagens de se fazer pesquisas analíticas antes de mandar o produto para o "ar".

Logo após as palestras, os convidados puderam tirar suas dúvidas e interagirem com os palestrantes e mais seis convidados numa mesa redonda. Entre eles estavam: Renato Cavalher (OpusMúltipla), Robson Dias Ortiz (HSBC Brasil), Jean Boechat (RMG Connect), João Marcon (Getz), Jimmy Nisgoski (Master) e Rafael Bretas (Fog).

João Binda, da Age, e Sílvia de Jesus, da RBS, foram os palestrantes do 2º dia, que teve como tema o Planejamento de Mídia de Campanhas On-line. João Binda, que foi o primeiro palestrante, enfocou a necessidade dos profissionais da área estarem sempre em desenvolvimento e eterno crescimento – assim como o mercado online. Segundo ele, fenômenos culturais de massa como Orkut, Google, MSN, YouTube, entre outros, possibilitam a integração no mix de comunicação e mídia. Ele também dissertou sobre o passo-a-passo do planejamento de mídias e quais as vantagens qualitativas da Internet.

A segunda palestrante, Sílvia de Jesus, deu continuidade ao tema, mas com uma abordagem mais “regionalizada” da Internet. Ela acredita que estudar melhor o cliente e buscar novas soluções ajuda a expandir ainda mais o mercado online.

- O importante, muito antes de qualquer coisa, é acertar a expectativa à realidade de cada mercado, cada campanha - afirmou.

Após as palestras, uma mesa redonda foi novamente aberta a discussões e dúvidas dos convidados. Compunham a mesa: João Binda (Age), Sílvia de Jesus (RBS), Luciano Vaz (Agência Click), André Luiz Machado (LojasMM.Com e Olé Propaganda), Guilherme Vieira (RPC) e Sergio Augusto C. Coelho (MidiaWeb).

No 3º e último dia, o primeiro palestrante, Marco Bebiano, do Google, abordou temas como social marketing e YouTube.com, a evolução do comportamento do internauta, o aumento no uso de aplicativos para comunicação e o forte crescimento entre os principais ambientes sociais emergentes. Ele também comentou sobre a jovem geração que se encontra em categorias que, por essência, são sociais - esses acessos ilimitados trazem um desafio às agências: elas passam a criar campanhas mais participativas, onde o usuário tem o poder de encontrar a informação que quiser, onde quiser e a hora que quiser.

O segundo palestrante, Marcelo Russomanno, da Microsoft, ressaltou sobre a maior velocidade de adoção da Internet acima de qualquer outro meio de comunicação na história.

- O consumidor tem a sensação de estar consumindo menos mídia tradicional em função do tempo que gasta online, até porque o meio online pode ser usado inclusive em horário de trabalho – disse. Russomanno acredita que alcançar o consumidor em vários momentos do dia é algo que já está acontecendo e só tende a crescer.

Para encerrar a noite, a mesa redonda desta vez foi composta por: Marco Bebiano (Google), Marcelo Russomanno (Microsoft), Denilson Farias (RPC), Alexandre Sanches Magalhães (Ibope), Juarez Salvador Jr. (Tropa), Romero Rodrigues (Buscapé.com Inc.), Thiago Bacchin (Cadastra) e Sergio Augusto C. Coelho (MídiaWeb).

Por Redação SEMBrasil

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