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HOME > ENTREVISTAS > LOCALIZAÇÃO DE SERVIDOR, CROSS-LINKING E TECNOLOGIA WEB 2.0

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Localização de servidor, cross-linking e tecnologia Web 2.0

Greg Grothaus e Shashi Thakur, da equipe de Search Quality, responderam à perguntas da platéia durante o Searchnomics 2007.

Link original: http://googlewebmastercentral.blogspot.com/2007/08/server-location-cross-linking-and-web.html

No Searchnomics 2007, que ocorreu no dia 27 de junho, tivemos a chance de conhecer webmasters e responder a algumas de suas perguntas. Como somos engenheiros focados em melhorar a qualidade das buscas, o feedback foi muito importante. Aqui está nossos comentários da conferência e um retrospecto de alguns assuntos que foram discutidos.
Shashi Thakur: Mesmo trabalhando no Google por mais de um ano, esta foi a primeira vez em que fui conferencista. Eu palestrei no “Search Engine Friendly Design”. As trocas foram grandiosas, me ajudando a entender algumas das preocupações dos webmasters. Greg e eu pensamos que seria válido dividir nossas respostas a algumas perguntas.

A localidade do servidor é importante? Eu uso um domínio .com porém meu conteúdo é para usuários no Reino Unido.

Em nosso entendimento de conteúdo na web, o Google considera o endereço IP e também o domínio (e.g., .com, .co.uk). Como nós tentamos fornecer conteúdos geograficamente relevantes, nós buscamos domínios que tenham uma significância lcal. Por exemplo, o domínio “.co.uk” será muito relevante para buscas originadas do Reino Unido. Na falta de um domínio altamente significativo, nós freqüentemente usamos o IP do servidor da web como uma dica para entendermos o conteúdo.

Eu tenho muitos sites diferentes. Como posso fazer cross-link (cruzamento de sites) entre eles?

Antes de você começar a cross-linking seus sites,considere a perspectiva da usuários e se o cross-link traz valor. Se os sites estão relacionadas a negócios os links são orgânicos e úteis. Cross-linking entre dúzias e centenas de sites, entretanto, provavelmente não agrega valor nenhum, e eu não recomendaria.

Algum conselho especial para documentos DHTML/AJAX/Flash?

É importante ter certeza que o conteúdo e navegação podem ser negociados usando apenas HTML. Desde que o conteúdo e a navegação sejam a mesma para os crawlers de busca e dos usuários finais, você é mais que bem vindo a usar tecnologias avançadas como Flash ou Javascript para melhorar a visita do usuário com uma apresentação mais rica.

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