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HOME > ARTIGOS > PREVISÕES PARA 2008 NO MERCADO SEM

Em Mercado SEM

Previsões para 2008 no mercado SEM

14/01/2008 - 10:25

Por Thiago Bacchin

O Google vai crescer ainda mais? Microsoft entra na briga esse ano? Teremos mais anunciantes e com investimentos maiores? Confira as minhas previsões para o mercado de Search Engine Marketing no Brasil para 2008!

Para não ficar de fora, também vou dar uma de Mãe Dinah e seguir o exemplo dos meus colegas de blog. Arrisco algumas previsões para 2008 no mercado SEM!

1- Como escrevi no penúltimo post, as aquisições de empresas vão continuar com muito mais força, principalmente para as agências SEM.

2- Muitas mais agências digitais vão levar uma surra em Search, ao tentar abocanhar campanhas de links patrocinados e Otimização de Sites, assim como várias já fizeram até hoje e como aconteceu com o e-mail marketing no Brasil (hoje todo mundo faz, mas poucos fazem bem). Isso vai acabar gerando...

3- ...Mais fusões no mercado de marketing digital, criando agências e empresas de mídia online com maiores leques de produtos e serviços, inclusive SEM.

4- Surgirá uma nova onda de especialistas em SEM, resultando em várias novas empresas, disputando, como disse o Marcelo Sant'iago em post anterior, muitas vezes os mesmos anunciantes atuais que já têm agência SEM.

5- O Comitê de Search Engine Marketing da IAB Brasil vai ter muito mais trabalho esse ano (essa é fácil de prever :). Essa previsão eu não posso errar, uma vez que o Comitê SEM está sob minha vice-presidência. Inclusive aproveito para agradecer novamente aos meus colegas de profissão e mercado pelos votos de confiança.

6- Microsoft vai entrar no mercado de Search com tudo. Já está oferecendo USD1,2 bilhões pela norueguesa Fast Search & Transfer, empresa de soluções de busca corporativa, concorrente do Google Search Appliance. Apesar disso, a Microsoft Brasil ainda não tem uma previsão para lançamento do AdCenter tupiniquim.

7- O Google vai crescer muito em faturamento (essa também é fácil), pois está muito mais focado em ganhar dinheiro com mídia do que em melhorar o algoritmo de busca. Isso vai começar a desencadear...

8- ...como o Alexandre postou, a fortificação do movimento anti-Google. O público em geral é contra monopólios.

9- O mercado de publicidade online brasileiro vai faturar próximo dos R$800 milhões de reais. Ainda nem saiu o resultado do Projeto Intermeios de 2007, onde eu arrisquei neste post um valor de 508 milhões. Será?!

10- O mercao de publicidade online representará, até o final de 2008, entre 4,0% e 4,6% dos investimentos totais em publicidade no Brasil. Atualmente representa 3,7%.

É isso gente, se eu acertar mais de 50% já poderei abrir uma tenda na frente de casa e chamar o Fantástico!

Abraços e ótima semana!

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