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HOME > ARTIGOS > PARA O AJAX NÃO ATRAPALHAR OS BUSCADORES

Em SEO

Para o Ajax não atrapalhar os Buscadores

05/11/2007 - 16:56

Por Alexandre Kavinski

É preciso que a requisição dos conteúdos e links não seja feita pelos scripts de Javascript.

Link original deste artigo: http://webinsider.uol.com.br/index.php/2007/03/21/para-o-ajax-nao-atrapalhar-os-buscadores/

Depois de muito tempo estamos de volta com a coluna, agora com o objetivo de responder perguntas dos leitores sobre SEM (de Search Engine Marketing), seja para SEO (de Search Engine Optimization, ajustes para que um site seja bem indexado e posicionado pelos buscadores), seja de links patrocinados, para extrair o melhor resultado de suas campanhas.

Para começar, a primeira pergunta foi lançada pelo próprio Vicente Tardin, o editor do Webinsider, procupado em como atender os requisitos de buscadores em sites que utilizam Ajax. Vamos à nossa resposta, lembrando que há espaço nos comentários para aprofundar o debate e sugestão de novos temas. Não podemos responder a todas as perguntas, mas vamos procurar atender as mais instigantes ou mais úteis. Segue a dúvida de hoje:

- A pergunta é sobre um site que utiliza programação em Ajax que desconfio estar atrapalhando a indexação dos conteúdos. O site tem bom pagerank, mas o buscador não impacta muito na audiência. Criamos uma página para o robôzinho e aos poucos as matérias aparecem nos resultados de busca. Mas ainda há espaço para melhorias nesse sentido?

Para se usar Ajax e não prejudicar o conteúdo é preciso que a requisição dos conteúdos e links não seja feita pelos scripts de Javascript. Para tanto, o conteúdo deve estar no HTML da página. Interação com os dados do aplicativo, plugins e outras interações com o servidor, podem estar no Javascript

Assim, com o carregamento da página é possível logo depois usar o Ajax para mudar o conteúdo de uma forma dinâmica (para todos aqueles que tenham o Javascript ativado).

É muito importante que estejam presente nos próximos desenvolvimentos de um website Ajax as seguintes premissas:

1. Criar interfaces dinâmicas que balanceiem a interatividade do Ajax e os atributos de um site baseado em páginas estáticas = conteúdo e URLs;

2. Implementar o Ajax para que seja interativo, mas, fundamentalmente, que seja “bookmarkable”. Ou seja, que as pessoas possam marcar os conteúdos e apontar links (URLs) trocando-os e recomendando-os. As URLs são também os caminhos utilizados pelos robôs dos buscadores para encontrar e indexar os conteúdos.

Exemplo:

É preciso criar URLs que contenham as palavras-chave do menu. Desta forma o robô terá o caminho simplificado para navegar pelas páginas. Assim, é melhor http://www.seusite.com.br/carros.php e não http://www.seusite.com.br/#carros.

Um bom exemplo de site que aplica esse tipo de solução é o Digg, cujo conteúdo pode ser visto com ou sem as funcionalidades do Ajax habilitadas. O Digg mostra conteúdo e URLs aos robôs, possibilitando a indexação por parte de qualquer buscador.

As maneiras para deixar páginas em Ajax amigáveis aos buscadores são as mais variadas.

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