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HOME > ARTIGOS > A SEMANA NA BUSCA - 15 A 21 DE MARÇO

Em Mercado SEM

A semana na busca - 15 a 21 de março

23/03/2008 - 19:55

Por Alexandre Kavinski

Será o Google o novo inimigo? O Yahoo Combate a Fraude nos clicks. Google Maps agora é Colaborativo. E mais um Round de Yahoo X Microhoo. Confira o resumo dos acontecimentos da semana de 15 a 21 de março no mercado de Search.

Google... o Novo Inimigo?
Parece que o Google tomou de vez o lugar da Microsoft como o "novo inimigo" do mercado de tecnologia e internet.
Em várias sessões diferentes palestrantes do SES NYC (que se encerra hoje) atacaram o Google em função da indefinição de posicionamento do player no mercado, destaque para John Battelle que além de dar várias alfinetadas em palco, publicou um quase manifesto em seu blog.
Veja mais no Blog do Search Now:
http://idgnow.uol.com.br/internet/searchnow/archive/2008/03/20/google-o-novo-inimigo/
Opinião em 1 linha: esta briga não é de hoje e vai longe, vale acompanhar.

Yahoo no Combate a Fraude
Numa movimentação de se aplaudir, Yahoo faz parceria com a Click Forensics especializada em fraude de clique para ajudar a combater a fraude em seus resultados. A parceria demonstra seriedade e zelo do player no combate a este tipo de prática. Parabéns Yahoo!
Opinião em 1 linha: Mostra o posicionamento sério dos players, que não tem nada a ganhar com a fraude.

Google Maps Colaborativo
O Google Maps abriu para toda comunidade publicar e editar informações e comentários sobre comércio em seus mapas. A idéia é ter uma maior participação do público em geral para tornar os mapas mais ricos em informações, como numa wiki. Em relação a alterações maliciosas o Google afirma que vai monitorar de perto as alterações e que só poderão postar usuários logados.
Opinião em 1 linha: "power to the people!"

Mais um Round de Yahoo X Microhoo
Numa apresentação voltada aos investidores o Yahoo apresentou seus planos e posicionamento. O que mais chamou a atenção foi a projeção de dobrar o faturamento em três anos. O mercado analisou os dados como uma maneira de se valorizar mediante a oferta da Microsoft.
Opinião em 1 linha: movimento muito arriscado, se não sair a venda e não se encaminhar para a meta prevista as ações correm sério risco.

Clique na estrela correspondente ao seu voto: (2 votos)

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